# 17776: What Football Will Look Like in the Future

> A football fiction serial drew 700,000 unique visitors in two weeks.

- Owner: Jon Bois / SB Nation
- Kind: Book
- Sector: Media & publishing
- Seed date: 2017-07-05
- Peak date: 2017-07-09
- Spread Score: 35 (Niche), v1.2
- Mechanics: Daily ritual, Platform jump, Identity badge, Transgression, Press loop, Response chain

## Summary

Jon Bois’s SB Nation serial drew Tumblr discussion and national press coverage. He reported 700,000 visitors in two weeks. Readers later found it through a YouTube essay, made fan games and posted fan fiction; Secret Base released a sequel and shirts.

## Timeline

- 2017-07-05 — Jon Bois (Open web) — Jon Bois published the opening of 17776 on SB Nation.
- 2017-07-06 — Tor.com (Press) — Tor.com introduced the story to science-fiction readers.
- 2017-07-06 — Jason Kottke (Open web) — Jason Kottke linked directly to 17776 from Kottke.org the day after its launch, calling it magnificently weird.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/17776

Cite as: How It Spread (2026). “17776: What Football Will Look Like in the Future.” Case HIS-00002. Spread Score v1.2: 35/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00002