# 28 Years Later’s “Boots” trailer

> The trailer drew 60.2 million views in its first 24 hours.

- Owner: Sony Pictures Entertainment
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2024-12-10
- Milestone date: 2024-12-10
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable), v1.3
- Mechanics: Platform jump, Press loop

## Summary

Sony released a trailer featuring Taylor Holmes reciting Boots. Viewers discussed its audio on Reddit and X, and Sony announced the digital return of 28 Days Later.

## Timeline

- 2024-12-10 — Sony Pictures Entertainment (YouTube) — Sony released the first trailer for 28 Years Later.
- 2024-12-10 — Reddit users (Reddit) — Reddit users discussed the trailer’s audio, LADbible reported.
- 2024-12-10 — Deadline (Press) — Deadline covered the trailer and its images from the sequel.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/28-years-later-boots-trailer-2024

Cite as: How It Spread (2026). “28 Years Later’s “Boots” trailer.” Case HIS-01983. Spread Score v1.3: 41/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01983