# 7-Eleven: Always Open

> 7-Eleven claimed $166,167 in first-week sales from its Ja’Marr Chase merchandise.

- Owner: 7-Eleven; Dentsu Creative (agency)
- Kind: Campaign
- Sector: Retail
- Seed date: 2023-10-14
- Peak date: 2023-10-15
- Spread Score: 31 (Niche), v1.2
- Mechanics: Newsjacking, Visible in use, Platform jump, Scarcity drop, Sell-out loop

## Summary

Chase’s “7/11” tweet preceded a negotiated sponsorship. He announced the merch on Instagram, then wore the pendant during an NFL game. Sports coverage and fan reactions followed. The pendant sold out; the entrant later claimed $166,167 in first-week sales.

## Timeline

- 2023-10-08 — Ja’Marr Chase (X) — Chase posted a 7-Eleven storefront photo captioned “7/11” after scoring three touchdowns.
- 2023-10-10 — Cincinnati Bengals (X) — The Bengals posted sideline footage of Chase and Tee Higgins planning the “7/11” tweet.
- 2023-10-14 — Ja’Marr Chase / 7-Eleven (Instagram) — Chase announced his 7-Eleven partnership on Instagram with a photo wearing the campaign’s tweet shirt.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/7-eleven-always-open

Cite as: How It Spread (2026). “7-Eleven: Always Open.” Case HIS-00003. Spread Score v1.2: 31/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00003