# A Recipe for Seduction

> A+E’s awards entry claimed 55,000 new KFC buyers after its Lifetime mini-movie.

- Owner: KFC and Lifetime
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2020-12-07
- Peak date: 2020-12-08
- Spread Score: 52 (Notable), v1.2
- Mechanics: Transgression, Response chain, Platform jump, Controversy, Press loop, Pairing

## Summary

KFC’s Lifetime trailer prompted Twitter jokes and press coverage on December 7. The film aired with an Uber Eats offer on December 13. A+E later claimed 55,000 new buyers and increased promotional sales.

## Timeline

- 2020-12-07 — KFC (Open web) — KFC announced a 15-minute Lifetime romance starring Mario Lopez as Colonel Sanders.
- 2020-12-07 — Lifetime (YouTube) — Lifetime released the trailer for A Recipe for Seduction.
- 2020-12-07 — Dan Sandler (@Danielsand) (X) — Dan Sandler applauded the advertising and asked McDonald’s for a McRib romance starring Matt Bomer.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/a-recipe-for-seduction

Cite as: How It Spread (2026). “A Recipe for Seduction.” Case HIS-00007. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00007