# A Star Is Born trailer

> The trailer reportedly drew 70 million first-week views and supplied Twitter remixes.

- Owner: Warner Bros.
- Kind: Film
- Sector: Entertainment
- Seed date: 2018-06-06
- Peak proxy date: 2018-06-06
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 50 (Notable), v1.2
- Mechanics: Remixable template, Creator relay, Platform jump, Press loop, Fandom mobilisation

## Summary

Warner Bros. released the trailer in June. Little Monsters posted Twitter reactions, and creators remade its dialogue and vocals. Mashups reached press and Ellen DeGeneres; viewers ordered matching shirts for the film.

## Timeline

- 2018-06-06 — Warner Bros. (YouTube) — Warner Bros. released the first A Star Is Born trailer on YouTube.
- 2018-06-06 — Peak proxy: Social media users (X) — Social mentions spiked on trailer release day in Crimson Hexagon's analysis for The Ringer.
- 2018-06-06 — Playbill (Press) — Playbill covered the first trailer on its release day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/a-star-is-born-trailer

Cite as: How It Spread (2026). “A Star Is Born trailer.” Case HIS-00010. Spread Score v1.2: 50/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00010