# The Invisible Life of Addie LaRue

> V.E. Schwab’s novel reached two million sales, according to the author.

- Owner: V.E. Schwab / Tor Books
- Kind: Book
- Sector: Entertainment
- Seed date: 2020-10-06
- Milestone date: Week of Feb 1, 2021
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable), v1.2
- Mechanics: Maker origin, Scarcity drop, Platform jump, Press loop, Sell-out loop

## Summary

Tor promoted Schwab’s novel with author events and special editions. Ayman’s TikTok recommendation spread to Instagram and prompted stockout reports. The hardcover later topped PW’s chart, and Variety reported million-selling adaptation news.

## Timeline

- 2020-06-14 — Tor.com / V.E. Schwab and Neil Gaiman (Open web) — Tor.com published Schwab and Neil Gaiman’s prelaunch conversation about writing Addie LaRue.
- 2020-08-26 — Illumicrate (Retail) — Illumicrate announced a signed exclusive edition and a book-inspired pin, with new places limited to its waitlist.
- 2020-10-01 — Variety / eOne (Press) — Variety reported that eOne had acquired film rights before the novel’s publication.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/addie-larue

Cite as: How It Spread (2026). “The Invisible Life of Addie LaRue.” Case HIS-01391. Spread Score v1.2: 43/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01391