# Addison Rae x Lucky Brand

> Lucky Brand’s CMO said its Addison Rae campaign passed 1 billion social impressions.

- Owner: Lucky Brand / Authentic Brands Group; Catalyst Brands (operator)
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-08-21
- Peak date: Week of Aug 21, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 31 (Niche), v1.2
- Mechanics: Pairing, Newsjacking, Platform jump, Press loop, Mystery & lore

## Summary

Rae co-designed low-rise jeans and starred in Lucky Brand’s campaign. Reactions compared it with American Eagle and Gap across Instagram, TikTok and X. Lucky Brand later reported repeated sellouts and extended the partnership with shorts.

## Timeline

- 2025-08-21 — Lucky Brand / Addison Rae (Instagram) — Lucky Brand released Rae’s High Fashion campaign film for the Addison Ultra Low Rise Flare.
- 2025-08-21 — Lucky Brand (Retail) — Lucky Brand launched the co-designed jeans in two washes for $129 in the US.
- 2025-08-21 — WWD / Harper’s Bazaar (Press) — WWD covered the collaboration, while Harper’s Bazaar interviewed Rae about designing the jeans.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/addison-rae-lucky-brand

Cite as: How It Spread (2026). “Addison Rae x Lucky Brand.” Case HIS-00849. Spread Score v1.2: 31/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00849