# Adele: Hello

> Adele’s Hello became the first song to sell over 1 million US downloads in a week.

- Owner: Adele
- Kind: Music
- Sector: Entertainment
- Seed date: 2015-10-23
- Peak date: 2015-10-24
- Spread Score: 62 (Viral), v1.2
- Mechanics: Mystery & lore, Response chain, Platform jump, Press loop, Pairing

## Summary

Adele teased Hello in a TV advert, then released its video. Lionel Richie and television shows adapted its phone call. It became the first song to sell over one million US downloads in a week; UK downloads reached 981,000 by November 2023.

## Timeline

- 2015-10-18 — Adele (TV) — Adele previewed new music in a 30-second advert during The X Factor on ITV.
- 2015-10-23 — Adele (YouTube) — Adele released the full Hello video on YouTube at about midnight Pacific time.
- 2015-10-24 — Lionel Richie (Instagram) — Lionel Richie shared an Instagram mash-up that turned the two Hello videos into a telephone conversation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/adele-hello

Cite as: How It Spread (2026). “Adele: Hello.” Case HIS-00013. Spread Score v1.2: 62/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00013