# Adidas Backyard Legends

> Adidas's five-minute World Cup film had about 7 million YouTube views by June 19.

- Owner: adidas
- Kind: Campaign
- Sector: Sports
- Seed date: 2026-05-07
- Peak date: 2026-05-07
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Pairing, Platform jump

## Summary

Adidas released the five-minute film Backyard Legends on YouTube on May 7, 2026, with football stars and Timothée Chalamet. Athletes posted Instagram stories and Spanish-language press covered it that day. BBC Sport put it at about 7 million YouTube views by June 19.

## Timeline

- 2026-05-07 — adidas (YouTube) — Adidas released the five-minute film Backyard Legends on its YouTube channel.
- 2026-05-07 — Athletes and Timothée Chalamet (Instagram) — Athletes posted 13 Instagram stories, and a Chalamet reel was played 17.5 million times, Socialpruf reported. (17.5M reel plays)
- 2026-05-07 — Cadena SER / EFE (Press) — Cadena SER ran EFE's report on the film at 13:39 CEST on launch day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/adidas-backyard-legends

Cite as: How It Spread (2026). “Adidas Backyard Legends.” Case HIS-00901. Spread Score v1.2: 45/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00901