# adidas: Hey Jude

> Entrants claimed 593 million earned impressions for adidas' England football film.

- Owner: adidas; creative agency Johannes Leonardo
- Kind: Campaign
- Sector: Sports
- Seed date: 2024-06-13
- Peak date: 2024-06-13
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Identity badge, Platform jump, Press loop, Controversy

## Summary

adidas released its Bellingham film on June 13 and booked TV placements. LinkedIn discussion followed, and adidas later cropped his Slovakia goal into an upside-down-logo post. The film and reactive image won advertising awards.

## Timeline

- 2024-05-24 — The Telegraph (Press) — The Telegraph reported that adidas had licensed Hey Jude for a yet-to-be-released Bellingham commercial.
- 2024-06-13 — @adidasfootball (X) — adidas Football released its Hey Jude film with the caption asking viewers to turn their sound on.
- 2024-06-13 — SoccerBible (Press) — SoccerBible covered the film, naming Bellingham, Beckham, Lampard, Wright, Stormzy and Laura Woods.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/adidas-hey-jude

Cite as: How It Spread (2026). “adidas: Hey Jude.” Case HIS-00360. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00360