# Adidas Samba revival

> Lyst reported a 43% rise in Samba searches over four months.

- Owner: adidas; Wales Bonner (collaborator)
- Kind: Trend & aesthetic
- Sector: Fashion & accessories
- Seed date: 2020-11-20
- Milestone date: By end of Nov 2023
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Identity badge, Scarcity drop, Visible in use, Platform jump, Sell-out loop

## Summary

Wales Bonner reworked the Samba in 2020. Celebrity outfit coverage, Instagram posts and TikTok attention followed. Designer drops sold out, and adidas expanded supply and paid promotion while naming the terrace range a growth driver.

## Timeline

- Jan 2020 — Wales Bonner (Retail) — Wales Bonner previewed her adidas collaboration on the London Fashion Week runway.
- 2020-11-20 — adidas / Wales Bonner (Retail) — The first adidas Originals by Wales Bonner collection went on sale globally with two Samba versions.
- 2022-03-08 — Vogue España (Press) — Vogue documented Bella Hadid wearing Sambas during fashion week.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/adidas-samba

Cite as: How It Spread (2026). “Adidas Samba revival.” Case HIS-01337. Spread Score v1.2: 43/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01337