# Ajax Three Little Birds Bob Marley kit

> Ajax's Bob Marley kit set a 1-day shirt-sales record, according to the club.

- Owner: AFC Ajax / adidas / Bob Marley family
- Kind: Product
- Sector: Sports
- Seed date: 2021-08-20
- Milestone date: Week of Aug 21, 2021
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 23 (Niche, provisional), v1.3
- Mechanics: Identity badge, Scarcity drop, Visible in use, Controversy, Sell-out loop

## Summary

Ajax and adidas released a shirt based on fans' Marley anthem. Adult online stock sold out by the next day. Restock orders followed, UEFA's motif rule made news, and delivery complaints reached consumer television.

## Timeline

- 2020-12-27 — Footy Headlines (Open web) — Footy Headlines reported a leaked third-kit design that paid tribute to Bob Marley.
- 2021-04-28 — DancehallMag (Press) — DancehallMag covered the leaked kit and quoted a rival-club fan who wanted to buy it.
- 2021-08-20 — Ajax / adidas / Bob Marley family (Retail) — Ajax and adidas released the Marley kit online and in three Official Ajax Fanshops.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/ajax-bob-marley-kit

Cite as: How It Spread (2026). “Ajax Three Little Birds Bob Marley kit.” Case HIS-01742. Spread Score v1.3: 23/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01742