# Alix Earle x Frame Skinny Jeans

> Alix Earle's FRAME skinny jeans sold out after a January 23, 2025 launch.

- Owner: FRAME; Alix Earle
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2025-01-23
- Peak date: 2025-02-12
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Sell-out loop, Controversy

## Summary

FRAME launched The Alix, skinny jeans made with Alix Earle, on its website on January 23, 2025. Numéro Netherlands and The Love List reported it sold out, which FRAME confirmed to Puck. Vogue Business reported a TikTok trend of users styling skinny jeans.

## Timeline

- Dec 2023 — Alix Earle (TikTok) — W linked Earle's football-game outfit TikTok as a precursor to her FRAME skinny-jeans collaboration.
- 2025-01-22 — ELLE (Press) — ELLE published a pre-launch interview with Earle about the collaboration.
- 2025-01-23 — FRAME / Alix Earle (Open web) — The Alix launched on FRAME's website in two colorways, Flaunt and Black Coated.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/alix-earle-frame-skinny-jeans

Cite as: How It Spread (2026). “Alix Earle x Frame Skinny Jeans.” Case HIS-00902. Spread Score v1.2: 35/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00902