# Alix Earle's Mielle Hair Oil Recommendation

> A TikTok recommendation drew 6 million views and reports of local hair-oil shortages.

- Owner: Alix Earle (seed video); Mielle Organics (product)
- Kind: Creator moment
- Sector: Beauty & personal care
- Seed date: 2022-12-28
- Peak date: Week of Jan 9, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Response chain, Controversy, Platform jump, Press loop, Sell-out loop

## Summary

Earle recommended Mielle oil in an RSP-sponsored TikTok. Response videos and Twitter debate focused on access and possible reformulation as shoppers reported local shortages. Mielle reassured customers, then announced its P&G deal. The seed later reached 6 million views.

## Timeline

- 2022-12-28 — Alix Earle (TikTok) — Earle included Mielle oil in her Amazon favorites video, which disclosed an RSP Nutrition partnership.
- 2023-01-03 — trillxliberian (TikTok) — trillxliberian posted a greenscreen response to the Mielle hair-oil discussion.
- 2023-01-03 — Uju Anya (X) — Anya discussed concerns about white customers, reformulation and access on Twitter.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/alix-earle-mielle-hair-oil-review

Cite as: How It Spread (2026). “Alix Earle's Mielle Hair Oil Recommendation.” Case HIS-00533. Spread Score v1.2: 38/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00533