# Always #LikeAGirl

> The campaign reported more than 85 million global video views.

- Owner: Always
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2014-06-26
- Peak date: 2015-02-01
- Spread Score: 13 (Niche, provisional), v1.2
- Mechanics: Platform jump, Transgression

## Summary

Always turned an insult into a participation prompt: people could share what they did #LikeAGirl without recreating the film. The award account describes paid launch support alongside unsolicited influencers and women’s organizations spreading the message.

## Timeline

- 2014-06-26 — Always (YouTube) — Always launched the original LikeAGirl film with limited paid support.
- 2014-06-26 — TIME (Press) — TIME covered the film’s contrast between older participants and younger girls.
- 2015-02-01 — Always (TV) — Always aired a shortened version of the film during the Super Bowl.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/always-likeagirl

Cite as: How It Spread (2026). “Always #LikeAGirl.” Case HIS-01021. Spread Score v1.2: 13/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01021