# Amazon Finds a Way

> A dinosaur delivery stunt drew a reported 50.8 million hashtag impressions.

- Owner: Amazon and Universal Pictures
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2018-05-30
- Milestone date: 2018-06-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 42 (Notable), v1.2
- Mechanics: Mystery & lore, Real-world spectacle, Platform jump, Creator relay, Low-effort copy

## Summary

Amazon and Universal drove a dinosaur-sized box through Los Angeles with paid support. Onlookers posted photos, press covered the sightings and Alexa supplied clues. Pratt and Howard revealed a T-rex. The parent film opened to $148 million; the stunt's sales effect was unknown.

## Timeline

- 2018-05-29 — @PrimeVideo (X) — Prime Video posted the #AmazonFindsAWay teaser at 16:00 UTC.
- 2018-05-29 — @JurassicWorld (X) — Jurassic World shared the delivery teaser at 21:14 UTC.
- 2018-05-30 — Amazon, Universal Pictures and Jeep (Retail) — Amazon delivered the box to The Grove in Los Angeles with a Jeep Wrangler motorcade.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/amazon-finds-a-way-jurassic-world

Cite as: How It Spread (2026). “Amazon Finds a Way.” Case HIS-00022. Spread Score v1.2: 42/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00022