# Nintendo amiibo

> Nintendo reported about 31 million amiibo figure shipments by the end of 2015.

- Owner: Nintendo
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 2014-11-21
- Observed peak date: Week of Sep 14, 2015
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable), v1.3
- Mechanics: Scarcity drop, Resale market, Sell-out loop, Platform jump, Press loop

## Summary

Nintendo launched amiibo figures alongside Smash Bros. Rare figures vanished from shelves, collectors shared stock tips, and Gold Mario preorders sold out within minutes. Nintendo apologized and expanded production; it reported 31 million figure shipments by the end of 2015.

## Timeline

- 2014-06-10 — Nintendo (Press) — Nintendo revealed amiibo at E3 and announced support for Super Smash Bros. for Wii U.
- 2014-11-18 — Nintendo of America (TV) — Nintendo promoted amiibo with two 30-second TV commercials before the North American launch.
- 2014-11-21 — Nintendo (Retail) — Nintendo launched amiibo figures in North America alongside Super Smash Bros. for Wii U.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/amiibo

Cite as: How It Spread (2026). “Nintendo amiibo.” Case HIS-01412. Spread Score v1.3: 43/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01412