# The Elections Edition

> An-Nahar did not print one day's edition; Omnicom put the coverage at $12 million.

- Owner: An-Nahar (with Impact BBDO)
- Kind: Campaign
- Sector: Media & publishing
- Seed date: 2022-02-02
- Peak proxy date: 2022-02-02
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Real-world spectacle

## Summary

On February 2, 2022, An-Nahar did not print its daily edition and left racks empty with a flyer and a QR code to its digital issue. The agency says political shows and broadcasters covered it and candidates joined in. It won a Cannes Lions Grand Prix in June.

## Timeline

- 2022-02-02 — An-Nahar / Impact BBDO (Press) — An-Nahar did not print its daily edition; readers found empty racks with a small flyer stating its cause.
- 2022-02-02 — An-Nahar (Open web) — A QR code at the newsstands led readers to the paper's digital issue.
- 2022-02-02 — Peak proxy: An-Nahar readers (Open web) — The case study said the digital issue had the highest readership of any in the paper's history.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/an-nahar-the-elections-edition

Cite as: How It Spread (2026). “The Elections Edition.” Case HIS-01135. Spread Score v1.2: 43/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01135