# Anrealage UV colour-changing runway

> A runway reaction clip drew 1.8 million X views as UV light revealed colours.

- Owner: Anrealage
- Kind: Moment
- Sector: Fashion & accessories
- Seed date: 2023-02-28
- Peak date: Week of Mar 1, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Visible in use, Creator relay, Platform jump, Press loop

## Summary

Anrealage staged a UV colour reveal in Paris. Audience clips circulated on X and Instagram, followed by international coverage. Beyoncé later wore a custom version on tour; Vogue subsequently reported Anrealage’s ANVISUAL trademark.

## Timeline

- 2023-02-28 — Anrealage (Open web) — Anrealage presented its UV colour-changing collection at Paris Fashion Week.
- 2023-02-28 — @LouisPisano (X) — Louis Pisano posted a runway video captioned “LIVE FROM ANREALAGE!!!”.
- 2023-02-28 — Luke Leitch / Vogue Runway (Press) — Vogue reviewed the collection and reported applause for almost every colour transformation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/anrealage-uv-colour-changing-runway

Cite as: How It Spread (2026). “Anrealage UV colour-changing runway.” Case HIS-00535. Spread Score v1.2: 40/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00535