# Anthropologie Rock

> A rock prank led to a paid partnership and 14,000 claimed copycat videos.

- Owner: null
- Kind: Meme & format
- Sector: Home & lifestyle
- Seed date: 2025-09-14
- Peak proxy date: 2025-09-27
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 54 (Notable, provisional), v1.2
- Mechanics: Remixable template, Challenge, Unhinged voice, Platform jump, Press loop

## Summary

Phoebe Adams’s fake rock purchase became a family prank. Copies improvised prices and sourcing claims. Anthropologie says staff added comments and gifted rocks; The McLemore Boys reused the premise on Christmas Eve.

## Timeline

- 2025-09-14 — @phoebeadams112 (TikTok) — Phoebe Adams posted a prank claiming she had bought an Anthropologie rock for her entryway.
- 2025-09-18 — @noahandlori (TikTok) — Noah and Lori posted a rock prank and credited Phoebe Adams.
- 2025-09-19 — Anthropologie / Phoebe Adams (Retail) — Adams posted a store-display follow-up with #AnthroPartner; reporting later identified a paid partnership.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/anthropologie-rock

Cite as: How It Spread (2026). “Anthropologie Rock.” Case HIS-00662. Spread Score v1.2: 54/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00662