# Anyone but You

> Sony's romantic comedy grossed over $219 million worldwide after two weekend increases.

- Owner: Sony Pictures / Columbia Pictures (distributor); Will Gluck (director)
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-12-19
- Milestone date: 2024-02-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 65 (Viral), v1.2
- Mechanics: Sound or audio meme, Challenge, Response chain, Platform jump, Press loop

## Summary

Sony opened public previews before the wide release. Domestic weekend grosses rose as viewers posted Unwritten dances. Sony and the cast amplified them, and worldwide receipts passed $200 million. The February anchor marks the digital release.

## Timeline

- Apr 2023 — Sony Pictures (TikTok) — Sony shared CinemaCon clips of Sweeney and Powell that helped shape its TikTok campaign.
- 2023-11-16 — Sony Pictures (YouTube) — Sony released the official trailer starring Sydney Sweeney and Glen Powell.
- 2023-12-11 — Sony Pictures (Box office) — Sony held the New York premiere before the public previews.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/anyone-but-you

Cite as: How It Spread (2026). “Anyone but You.” Case HIS-01188. Spread Score v1.2: 65/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01188