# Apple dance

> TikTok reported 1.7 million Apple sound uses after a fan’s dance spread.

- Owner: Kelley Heyer
- Kind: Trend & aesthetic
- Sector: Entertainment
- Seed date: 2024-06-15
- Peak date: Week of Jul 28, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 61 (Viral, provisional), v1.2
- Mechanics: Challenge, Sound or audio meme, Platform jump, Press loop, Maker origin, Controversy

## Summary

Heyer posted a revised Apple dance; Charli and fans copied it on TikTok and Instagram. TikTok later reported 1.7 million sound uses. The song reached the UK top ten, and Heyer licensed the choreography for a Fortnite emote.

## Timeline

- 2024-06-14 — Kelley Heyer (TikTok) — Kelley Heyer posted an earlier version of her Apple choreography.
- 2024-06-15 — Kelley Heyer (TikTok) — Kelley Heyer posted the revised opening move used in the dance that spread.
- 2024-06-28 — Charli XCX, Troye Sivan and Terrence O’Connor (TikTok) — Charli XCX posted the dance with Troye Sivan and Terrence O’Connor.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/apple-dance

Cite as: How It Spread (2026). “Apple dance.” Case HIS-00027. Spread Score v1.2: 61/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00027