# Apple M1 Mac launch

> Apple’s first M1 MacBook Air started at $999.

- Owner: Apple
- Kind: Product
- Sector: Technology
- Seed date: 2020-11-16
- Peak proxy date: Week of Nov 17, 2020
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 38 (Niche), v1.3
- Mechanics: Platform jump, Pairing

## Summary

Apple announced its M1 Macs in November 2020. Customers posted photos as early orders arrived, and reviews followed. Intel later ran ads criticizing the Macs.

## Timeline

- 2020-06-22 — Apple (Open web) — Apple announced plans to transition the Mac from Intel to its own silicon.
- 2020-11-10 — Apple (Open web) — Apple announced M1 and three Macs powered by the chip.
- 2020-11-16 — Apple (Retail) — The first M1 Macs arrived early to customers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/apple-m1-chip-launch-2020

Cite as: How It Spread (2026). “Apple M1 Mac launch.” Case HIS-01798. Spread Score v1.3: 38/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01798