# Apple Welcome Home

> Google reported 16.3M paid and organic YouTube views for Apple’s HomePod film.

- Owner: Apple
- Kind: Campaign
- Sector: Technology
- Seed date: 2018-03-06
- Peak date: 2019-02-03
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Maker origin, Response chain, Platform jump, Controversy, Pairing

## Summary

Apple released a HomePod film with FKA twigs. Viewers shared it on X and Bilibili, while Pitchfork treated it as a music video. Google reported 16.3M paid and organic YouTube views for its year-end ads list. Cannes, AICP and the DGA honored it.

## Timeline

- 2018-03-06 — Apple (YouTube) — Apple uploaded Welcome Home, directed by Spike Jonze and starring FKA twigs.
- 2018-03-06 — Adweek (Press) — Adweek covered the HomePod film by Spike Jonze and FKA twigs.
- 2018-03-06 — Pitchfork (Press) — Pitchfork reviewed the soundtrack, ’Til It’s Over, as a Best New Track.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/apple-welcome-home

Cite as: How It Spread (2026). “Apple Welcome Home.” Case HIS-00030. Spread Score v1.2: 42/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00030