# Arattai Messenger download surge

> Zoho’s Arattai passed 5 million Google Play installs amid an Indian app surge.

- Owner: Zoho
- Kind: App & software
- Sector: Technology
- Seed date: 2021-01-07
- Milestone date: 2025-10-08
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 33 (Niche), v1.3
- Mechanics: Press loop, Pairing, Controversy

## Summary

Zoho released Arattai in 2021. After Indian ministers endorsed it in 2025, users discussed it and downloads rose; Appnalyzer reported over five million Google Play installs by October 3.

## Timeline

- 2021-01-07 — Zoho (App stores) — Zoho published Arattai on Google Play; its beta was available for public download.
- 2025-09-24 — Dharmendra Pradhan (X) — The education minister asked people to switch to Indian apps and shared Arattai’s download link.
- 2025-09-26 — Public (App stores) — Sensor Tower estimated daily active users crossed 100,000 on September 26.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/arattai-messenger-surge-2025

Cite as: How It Spread (2026). “Arattai Messenger download surge.” Case HIS-01815. Spread Score v1.3: 33/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01815