# Archery Tag

> Archery Tag’s owner reported a Facebook video with 26 million views.

- Owner: Global Archery Products; John Jackson
- Kind: Product
- Sector: Sports
- Seed date: 2011-06-04
- Peak date: 2016-12-19
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Maker origin, Visible in use, Platform jump, Pairing, Controversy

## Summary

Archery Tag debuted at an Indiana fundraiser. YouTube footage led to inquiries and venue adoption. Hunger Games fan tours and press carried it beyond archers. The owner later reported millions of Facebook views; ESPN scheduled a championship in 2025.

## Timeline

- 2011-06-04 — John Jackson (Retail) — Jackson introduced Archery Tag at the Shoot for a Cause fundraiser in Wabash, Indiana.
- 2011-06-07 — Archery Tag (YouTube) — The owner posted footage of the first game and player reactions on YouTube.
- 2011-06-22 — Archery Tag (YouTube) — Archery Tag uploaded its first staged promotional video after inquiries about the first game.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/archery-tag

Cite as: How It Spread (2026). “Archery Tag.” Case HIS-00504. Spread Score v1.2: 32/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00504