# Ariel: Dads #ShareTheLoad

> A father’s apology in Ariel’s laundry ad led an Indian ad ranking with 877,558 shares.

- Owner: Ariel / Procter & Gamble
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2016-02-19
- Peak proxy date: 2016-03-08
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Platform jump, Press loop, Controversy, Response chain, Transgression

## Summary

Ariel released a father’s apology about unequal housework. Sandberg reposted it, Twitter users debated it, and press covered the spread. Paid Facebook distribution and rewarded blog posts accompanied calendar and comic tie-ins.

## Timeline

- 2016-02-19 — Ariel India (YouTube) — Ariel India released Dads #ShareTheLoad, showing a father apologising to his daughter.
- 2016-02-24 — Mint (Press) — Mint covered the film and reported over 3M Facebook views.
- 2016-02-24 — Sheryl Sandberg (Facebook) — Sheryl Sandberg reposted the film on Facebook, according to ABC News.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ariel-dads-share-the-load

Cite as: How It Spread (2026). “Ariel: Dads #ShareTheLoad.” Case HIS-00032. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00032