# Arsenal “No More Red” kit

> Arsenal’s white kit became a reward for volunteering with 10 charity partners.

- Owner: Arsenal and adidas
- Kind: Campaign
- Sector: Sports
- Seed date: 2022-01-07
- Milestone date: Week of Jan 9, 2022
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 29 (Niche, provisional), v1.3
- Mechanics: Transgression, Scarcity drop, Visible in use, Platform jump, Political adoption

## Summary

Arsenal and adidas removed red from the kit in 2022 and placed the launch film on social media and ITV. The 2023 edition rewarded volunteers with shirts. Awards and annual renewals followed; the match kit stayed off sale.

## Timeline

- 2022-01-07 — @Arsenal (X) — Arsenal posted its No More Red launch film and said the white shirt would never be sold.
- 2022-01-07 — BBC Sport (Press) — BBC Sport covered Arsenal’s white kit and the support from Idris Elba and Ian Wright.
- 2022-01-07 — Mikel Arteta (Press) — Arteta wore a white hoodie at his press conference and said Covid had delayed the campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/arsenal-no-more-red

Cite as: How It Spread (2026). “Arsenal “No More Red” kit.” Case HIS-01743. Spread Score v1.3: 29/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01743