# Assume That I Can

> CoorDown reported 200 million worldwide views for its Assume That I Can campaign.

- Owner: CoorDown; SMALL (creative agency)
- Kind: Campaign
- Sector: Politics & civic
- Seed date: 2024-03-14
- Peak date: Week of Mar 21, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable), v1.2
- Mechanics: Transgression, Response chain, Platform jump, Press loop, Controversy

## Summary

CoorDown launched the film through international partners. Social users reposted it and shared experiences of low expectations. CNN, CBS and TODAY covered the response. CoorDown later reported 200 million worldwide views, and the campaign led the ACT Good Report.

## Timeline

- 2024-03-14 — CoorDown (YouTube) — CoorDown and international partners released the film starring Madison Tevlin.
- 2024-03-14 — Louise Kinross / BLOOM (Open web) — Kinross questioned whether the ad valued people who could not or did not want to lead conventional lives.
- 2024-03-15 — TODAY (Press) — TODAY covered TikTok and Instagram reactions to the film.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/assume-that-i-can

Cite as: How It Spread (2026). “Assume That I Can.” Case HIS-00663. Spread Score v1.2: 43/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00663