# Atlassian’s $5 Stimulus Package

> A five-day offer spread through email and Twitter; 7,286 organizations bought licenses.

- Owner: Atlassian
- Kind: Campaign
- Sector: Technology
- Seed date: 2009-04-20
- Milestone date: 2009-04-28
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 10 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop

## Summary

Atlassian offered $5 small-team licenses for five days. A surviving email forward and trade reporting document email and Twitter circulation. The company reported 7,286 purchasing organizations and 13,126 licenses.

## Timeline

- 2009-04-20 — Atlassian (Open web) — Atlassian opened its $5 license offer through April 24, with proceeds pledged to charity.
- 2009-04-20 — eWeek (Press) — eWeek reported the five-day starter-license offer for small teams.
- 2009-04-20 — Martin Cleaver (Group chats) — Cleaver forwarded the campaign email to TorCamp and recommended the offer to small teams.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/atlassian-five-dollar-starter-license-stimulus

Cite as: How It Spread (2026). “Atlassian’s $5 Stimulus Package.” Case HIS-01119. Spread Score v1.2: 10/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01119