# Audi Andy Lau Xiaoman advertisement

> Audi withdrew its Xiaoman ad after roughly 5 million likes on Andy Lau’s Douyin upload.

- Owner: FAW Audi
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2022-05-21
- Peak date: 2022-05-22
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Controversy, Response chain, Platform jump, Press loop, Newsjacking

## Summary

Audi’s Xiaoman film spread on Douyin and WeChat. Beida Mange’s comparison triggered a copying dispute and Weibo searches. Audi withdrew the film; the agency apologised. The writer later said he licensed the copy for free.

## Timeline

- 2022-05-21 — FAW Audi / Andy Lau (TikTok) — Audi released its Xiaoman film with Andy Lau, including a launch on his Douyin account.
- 2022-05-21 — WeChat viewers (Xiaohongshu) — Viewers shared the film on WeChat, where Audi’s video passed 100,000 reposts.
- 2022-05-21 — Peng Yangjun (Xiaohongshu) — Director Peng Yangjun thanked the client for approving the film in one draft.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/audi-andy-lau-xiaoman

Cite as: How It Spread (2026). “Audi Andy Lau Xiaoman advertisement.” Case HIS-00773. Spread Score v1.2: 42/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00773