# Electrikhana: High Stakes Playground, Las Vegas

> Audi said the Las Vegas Electrikhana film reached over 100 million people worldwide.

- Owner: Hoonigan; Ken Block; Audi
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2022-10-25
- Peak date: Week of Oct 30, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Controversy, Transgression, Platform jump, Pairing

## Summary

Hoonigan primed the Las Vegas film with an explainer and teaser a week early. CSR2 offered a playable Hoonitron with ten free trial races; u/_The_Crow_ supplied tuning advice on Reddit. Audi’s later worldwide audience claim remains separate from game participation.

## Timeline

- 2022-02-10 — Audi (Open web) — Audi announced that Hoonigan was producing Electrikhana with an electric S1 Hoonitron.
- 2022-10-18 — Hoonigan / Jalopnik (YouTube) — Jalopnik relayed a nearly 40-minute Hoonitron explainer and teaser announcing the October 25 film.
- 2022-10-25 — Hoonigan / Ken Block (YouTube) — Hoonigan released the Las Vegas film with Ken Block driving an electric Audi S1 Hoonitron.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/audi-hoonigan-electrikhana-las-vegas

Cite as: How It Spread (2026). “Electrikhana: High Stakes Playground, Las Vegas.” Case HIS-00774. Spread Score v1.2: 33/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00774