# Aysha Harun's Glow Recipe Hue Drops Leak

> An unpaid early reveal reached a reported 3.3 million TikTok views.

- Owner: Aysha Harun
- Kind: Creator moment
- Sector: Beauty & personal care
- Seed date: 2024-01-16
- Peak date: 2024-02-02
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Response chain, Visible in use, Mystery & lore, Platform jump, Press loop

## Summary

Harun revealed Hue Drops before launch. Nogueira reposted her video and Reddit users discussed it. Glow Recipe lifted its publicity embargo and gifted more creators while keeping the release date. Press later revisited the leak as a marketing example.

## Timeline

- 2024-01-16 — Aysha Harun (TikTok) — Harun revealed the unreleased tinted Hue Drops in a TikTok demonstration.
- 2024-01-17 — Aysha Harun (TikTok) — Harun recalled making the video private after Glow Recipe emailed her about the embargo.
- 2024-01-17 — Glow Recipe (TikTok) — Glow Recipe told Harun she could keep the video public, she recalled.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/aysha-harun-glow-recipe-hue-drops-leak

Cite as: How It Spread (2026). “Aysha Harun's Glow Recipe Hue Drops Leak.” Case HIS-00664. Spread Score v1.2: 32/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00664