# Baby Reindeer

> Netflix reported 88.4 million views for Richard Gadd’s Baby Reindeer.

- Owner: Richard Gadd (creator); Netflix (distributor); Clerkenwell Films (producer)
- Kind: Series
- Sector: Entertainment
- Seed date: 2024-04-11
- Milestone date: Week of Apr 28, 2024
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 63 (Viral), v1.2
- Mechanics: Maker origin, Mystery & lore, Platform jump, Press loop, Controversy

## Summary

Baby Reindeer grew from a modestly advertised Netflix launch to weekly chart leader. Memes and identity speculation prompted Gadd’s warning; Harvey’s interview and lawsuit extended coverage. The series won six Emmys and Gadd secured a Netflix deal.

## Timeline

- 2024-03-22 — Netflix (YouTube) — Netflix released the trailer for Richard Gadd’s limited series.
- 2024-04-11 — Netflix / Richard Gadd (Open web) — Netflix released Baby Reindeer, Gadd’s seven-episode adaptation of his one-man play.
- 2024-04-11 — The Standard (Press) — The Standard reviewed the series on its release day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/baby-reindeer

Cite as: How It Spread (2026). “Baby Reindeer.” Case HIS-01214. Spread Score v1.2: 63/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01214