# Baby Yoda

> Baby Yoda memes preceded a licensed plush that ranked No. 1 in US plush sales.

- Owner: Lucasfilm / Disney
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2019-11-12
- Peak date: Week of Nov 30, 2019
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 66 (Viral, provisional), v1.2
- Mechanics: Platform jump, Press loop, Dupe economy, Controversy, Scarcity drop

## Summary

A fan posted a Baby Yoda GIF after The Mandalorian premiered. Twitter and Reddit memes became handmade toys and licensed preorders. Mattel said its Child plush led US plush sales in 2020.

## Timeline

- 2019-11-12 — Lucasfilm (Open web) — Lucasfilm revealed the Child at the end of The Mandalorian’s Disney+ premiere.
- 2019-11-12 — @fakehappymeal (X) — @fakehappymeal posted a GIF of the Child’s introduction.
- 2019-11-12 — SkyeHammer (Reddit) — SkyeHammer posted a higher-resolution Baby Yoda photograph on Reddit.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/baby-yoda

Cite as: How It Spread (2026). “Baby Yoda.” Case HIS-00034. Spread Score v1.2: 66/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00034