# Bad Bunny Is Infinite for Calvin Klein

> A Pop Base post of Bad Bunny's Calvin Klein images drew 24 million views on X.

- Owner: Calvin Klein (PVH Corp.)
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-03-17
- Peak date: 2025-03-18
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Response chain, Sound or audio meme, Press loop, Platform jump

## Summary

Calvin Klein and Bad Bunny posted his Spring 2025 underwear campaign on Instagram on March 17, 2025. Fan edits, Pop Crave and an Elvis Crespo parody followed on X, and the campaign sound was used in over 12,000 TikTok videos by March 25.

## Timeline

- 2025-03-17 — Calvin Klein / Bad Bunny (Instagram) — Calvin Klein and Bad Bunny both published the campaign on Instagram.
- 2025-03-17 — Billboard (Press) — Billboard published its report on the campaign photos at 6:25 PM.
- 2025-03-17 — Pop Crave / @queerspaceboyBM (X) — Pop Crave shared the photos on X, and fan @queerspaceboyBM posted an edit set to Fiebre de Oro.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bad-bunny-calvin-klein-infinite

Cite as: How It Spread (2026). “Bad Bunny Is Infinite for Calvin Klein.” Case HIS-00904. Spread Score v1.2: 44/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00904