# Bad Guy

> YouTube assembled 15,000 fan covers of Billie Eilish’s song into an interactive video.

- Owner: Billie Eilish
- Kind: Music
- Sector: Entertainment
- Seed date: 2019-03-29
- Peak date: Week of Jan 31, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable), v1.2
- Mechanics: Remixable template, Response chain, Platform jump, Press loop, Creator relay

## Summary

Billie Eilish released Bad Guy with her debut album. Creators remade the song and edited its video on YouTube, Instagram and Twitter. It ended Old Town Road’s 19-week Hot 100 lead, won two Grammys and became YouTube’s interactive collection of fan covers.

## Timeline

- 2019-03-29 — Billie Eilish (YouTube) — Billie Eilish released Bad Guy alongside her debut album and its Dave Meyers-directed music video.
- 2019-03-29 — Billboard (Press) — Billboard covered the release of the Bad Guy music video.
- 2019-03-29 — Spotify (Retail) — Spotify opened a planned album activation in Los Angeles with a room playing Bad Guy.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bad-guy

Cite as: How It Spread (2026). “Bad Guy.” Case HIS-00038. Spread Score v1.2: 47/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00038