# Bad Moms

> A comedy about overworked mothers grossed at least $180 million worldwide.

- Owner: STX Entertainment
- Kind: Film
- Sector: Entertainment
- Seed date: 2016-07-25
- Peak date: Week of Aug 3, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 68 (Viral), v1.2
- Mechanics: Identity badge, Platform jump, Pairing, Underdog, Controversy, Newsjacking

## Summary

Public previews preceded a $23.8 million domestic opening. Paid Twitter ads used maternal jokes and a wineglass emoji. The film passed $100 million domestically and prompted a sequel and sponsored home-release parties with branded nail wraps.

## Timeline

- 2016-05-02 — STX Entertainment (YouTube) — STX released the first Bad Moms trailer.
- 2016-06-30 — Fandango (Open web) — Fandango announced advance ticket availability and promoted a Bad Moms night out.
- 2016-07-10 — Scene Creek (Open web) — Scene Creek offered bonus screening-giveaway entries for retweets or likes on its Facebook contest post.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bad-moms

Cite as: How It Spread (2026). “Bad Moms.” Case HIS-00040. Spread Score v1.2: 68/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00040