# Badger Badger Badger

> A looping Flash cartoon spread by email, then drew 21 million views on YouTube.

- Owner: Jonti Picking (Mr Weebl)
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2003-09-02
- Milestone date: 2004-02-14
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 55 (Notable, provisional), v1.3
- Mechanics: Platform jump, Press loop, Newsjacking, Controversy

## Summary

Picking posted Badgers to B3ta, whose email newsletter linked it; parodies later reached YouTube. A charity remake charted, and a Quorn imitation led to a licensing deal. The BFI later preserved the animation.

## Timeline

- 2003-09-02 — weebl (Jonti Picking) (Open web) — Weebl posted his looping badger animation to B3ta and linked the Flash file.
- 2003-09-05 — B3ta newsletter (Open web) — B3ta featured Gabba Badgers in its weekly email and linked Weebl’s site.
- 2003-09-19 — Technique readers at Georgia Tech (Press) — Technique printed a reader’s badger-and-mushroom chant without explaining its source.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/badger-badger-badger

Cite as: How It Spread (2026). “Badger Badger Badger.” Case HIS-01512. Spread Score v1.3: 55/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01512