# Barbarian

> A horror film marketed around withheld twists grossed $45.35 million on its original run.

- Owner: 20th Century Studios (distributor); New Regency; Zach Cregger (writer-director)
- Kind: Film
- Sector: Entertainment
- Seed date: 2022-07-22
- Observed peak date: Week of Nov 1, 2022
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Mystery & lore, Underdog, Maker origin, Platform jump, Press loop

## Summary

A public Comic-Con screening preceded Barbarian's No. 1 domestic opening and theater expansion. Early viewers urged others to go in blind. Memes followed its HBO Max release; the largest Wikipedia week in the measured window ended November 1.

## Timeline

- 2022-06-23 — 20th Century Studios (YouTube) — The studio released a trailer about a double-booked rental while keeping its later plot secret.
- 2022-07-22 — 20th Century Studios / CinemaBlend / AMC (Box office) — Fans saw the film at an advance Comic-Con screening in San Diego.
- 2022-07-23 — Ryan Scott, Carson Timar and Phil Diego (X) — Early viewers urged people to see it blind in tweets collected by /Film.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/barbarian-film

Cite as: How It Spread (2026). “Barbarian.” Case HIS-01219. Spread Score v1.2: 55/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01219