# Barbie with Down syndrome

> Mattel’s $10.99 Barbie with Down syndrome drew coverage and reports of Amazon stockouts.

- Owner: Mattel / Barbie
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 2023-04-25
- Milestone date: Week of Apr 25, 2023
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 51 (Notable), v1.3
- Mechanics: Platform jump, Press loop, Controversy, Sell-out loop

## Summary

Mattel launched a $10.99 Barbie with Down syndrome with NDSS. The launch included planned TV and model promotion, TikTok reactions and Amazon stockout reports. Mattel later added a Black Barbie with Down syndrome.

## Timeline

- 2023-01-13 — u/MisfitDollies (Reddit) — A collector shared pre-release doll photos credited to @A_Plastic_Tan on Instagram.
- 2023-04-25 — Mattel / Barbie (Retail) — Mattel offered its first Barbie with Down syndrome online in limited quantities for $10.99.
- 2023-04-25 — Good Morning America (TV) — GMA hosted a planned exclusive with NDSS representatives and families, arranged by Weber Shandwick.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/barbie-down-syndrome-doll

Cite as: How It Spread (2026). “Barbie with Down syndrome.” Case HIS-01740. Spread Score v1.3: 51/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01740