# Barbie (2023 film)

> Pink promotion and Barbenheimer accompanied Barbie’s $162 million domestic opening.

- Owner: Warner Bros. Pictures (distributor); Mattel (IP)
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-07-19
- Observed peak date: Week of Jul 27, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 67 (Viral), v1.2
- Mechanics: Identity badge, Pairing, Platform jump, Press loop, Controversy

## Summary

Warner Bros. paired pink creative with brand tie-ins and the Barbie Selfie Generator. Fans made Barbenheimer memes and booked double bills. Barbie opened to $162 million domestically, then became the highest-grossing worldwide release of 2023.

## Timeline

- 2022-12-16 — Warner Bros. (YouTube) — Warner Bros. released a teaser for Barbie on YouTube.
- 2023-04-06 — MARKETING-INTERACTIVE (Open web) — MARKETING-INTERACTIVE reported fans sharing posters made with the Barbie Selfie Generator.
- 2023-06-26 — Airbnb / Xbox (Retail) — Airbnb offered Ken’s Malibu DreamHouse; Xbox announced film cars in Forza Horizon 5.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/barbie-film

Cite as: How It Spread (2026). “Barbie (2023 film).” Case HIS-01168. Spread Score v1.2: 67/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01168