# Bath & Body Works Snowed In candle controversy

> Bath & Body Works withdrew a candle after KKK comparisons; an eBay seller asked $350.

- Owner: Bath & Body Works
- Kind: Moment
- Sector: Home & lifestyle
- Seed date: 2024-10-08
- Peak date: 2024-10-14
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Controversy, Platform jump, Press loop, Response chain, Resale market

## Summary

Shoppers compared a Snowed In candle label to KKK hoods on Reddit and X. Instagram reactions and news coverage followed. Bath & Body Works apologized and withdrew the candle; resellers listed candles and even labels on eBay.

## Timeline

- 2024-10-08 — Bath & Body Works (Open web) — The holiday preview displayed Snowed In with a paper-snowflake label.
- 2024-10-08 — u/SkyOk6341 (Reddit) — SkyOk6341 posted the candle screenshot and asked whether others saw something besides a snowflake.
- 2024-10-08 — @ash_like_whoa (X) — Ash posted the artwork and called for the people who approved it to be fired.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bath-body-works-snowed-in-candle

Cite as: How It Spread (2026). “Bath & Body Works Snowed In candle controversy.” Case HIS-00775. Spread Score v1.2: 27/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00775