# Beef (series)

> Netflix’s road-rage series won eight Emmys after topping Nielsen’s streaming chart.

- Owner: A24 (studio); Netflix (distributor); Lee Sung Jin (creator)
- Kind: Series
- Sector: Entertainment
- Seed date: 2023-03-18
- Observed peak date: Week of Apr 16, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 56 (Notable), v1.2
- Mechanics: Identity badge, Maker origin, Platform jump, Press loop, Controversy

## Summary

Beef premiered at SXSW, then Netflix released the season. Viewers shared its church scenes and a singing clip; Nielsen ranked it first in its second streaming week. Choe’s past comments drew criticism. The season won eight Emmys.

## Timeline

- 2021-03-24 — Netflix / A24 (Press) — Netflix ordered the A24 series after winning an auction for Lee Sung Jin’s pitch.
- 2023-03-15 — Netflix (Open web) — Netflix released the trailer for the road-rage series starring Steven Yeun and Ali Wong.
- 2023-03-18 — Netflix / SXSW (Open web) — Beef premiered publicly at SXSW in Austin before its Netflix release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/beef-series

Cite as: How It Spread (2026). “Beef (series).” Case HIS-01263. Spread Score v1.2: 56/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01263