# BeReal

> BeReal’s daily photo app reached an estimated 14 million installs in its peak month.

- Owner: BeReal; Alexis Barreyat and Kévin Perreau (co-founders); Voodoo (from June 2024)
- Kind: App & software
- Sector: Technology
- Seed date: 2020-01-08
- Peak date: Week of Sep 5, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable), v1.2
- Mechanics: Daily ritual, Shareable output, Platform jump, Press loop, Dupe economy

## Summary

BeReal launched before its campus breakout. Paid ambassadors recruited students; users turned its daily photo prompt into Twitter memes and TikTok videos. It topped app charts, prompted competitor copies, then lost users in vendor estimates. Voodoo acquired it in 2024.

## Timeline

- 2020-01-08 — BeReal / Alexis Barreyat and Kévin Perreau (App stores) — Apple dated BeReal’s public iOS release to January 8, 2020.
- Jan 2022 — BeReal (App stores) — BeReal ran a paid campus ambassador programme scheduled from January through June.
- 2022-03-29 — Bloomberg News (Press) — Bloomberg reported campus adoption and paid student ambassadors at sponsored events and parties.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bereal

Cite as: How It Spread (2026). “BeReal.” Case HIS-00382. Spread Score v1.2: 50/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00382