# Beyblade

> Takara Tomy reported more than 560 million Beyblade units shipped worldwide.

- Owner: Takara, now Takara Tomy; Hasbro (licensed toy manufacturer)
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 1999-07-17
- Milestone date: By end of Oct 2003
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Visible in use, Platform jump, Controversy, Revival

## Summary

Takara launched Beyblade in Japan, then television and Hasbro carried it abroad. It led UK toy sales. Metal Fight, Burst and X followed; adult tournaments and social videos later brought it to new audiences.

## Timeline

- 1999-07-17 — Takara (Retail) — Takara released its first Beyblade battling tops in Japan.
- Jan 2001 — Takara / TV anime (TV) — The Bakuten Shoot Beyblade television anime began airing.
- By end of 2001 — Hasbro (Retail) — Hasbro introduced Beyblade in the US in late 2001.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/beyblade

Cite as: How It Spread (2026). “Beyblade.” Case HIS-01339. Spread Score v1.2: 48/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01339