# Binance #CryptoCelebAlert

> Binance claimed 55,000 Twitter ad clicks during the Super Bowl’s first quarter.

- Owner: Binance
- Kind: Campaign
- Sector: Finance
- Seed date: 2022-02-07
- Peak date: 2022-02-13
- Spread Score: 26 (Niche), v1.2
- Mechanics: Pairing, Newsjacking, Scarcity drop, Controversy, Platform jump

## Summary

Binance used celebrities to warn against celebrity crypto advice before the Super Bowl. Its buzzer offered limited NFTs during rival ads, and Reddit users debated the irony. Binance later claimed 55,000 first-quarter clicks and a deliberate Reddit push.

## Timeline

- 2022-02-02 — Binance / Jimmy Butler (X) — Binance posted a Butler teaser telling viewers to trust themselves and research crypto.
- 2022-02-02 — CoinDesk (Press) — CoinDesk reported the full campaign would launch on February 7 without a Super Bowl television spot.
- 2022-02-07 — Binance / J Balvin (X) — Binance posted J Balvin’s video with the hashtag and an invitation to claim a Jimmy Butler NFT.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/binance-cryptocelebalert

Cite as: How It Spread (2026). “Binance #CryptoCelebAlert.” Case HIS-00505. Spread Score v1.2: 26/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00505