# The Glossier You 'Men Magnet' TikTok

> Glossier said a TikTok testimonial preceded an overnight surge to 6,000 bottles.

- Owner: @bitcoin_papi (testimonial); Glossier (perfume)
- Kind: Creator moment
- Sector: Beauty & personal care
- Seed date: 2022-06-22
- Peak date: Week of Dec 5, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Underdog, Low-effort copy, Platform jump, Press loop

## Summary

A June testimonial inspired a July “men magnet” follow-up. Glossier boosted creator posts with Spark Ads and added purchase links. Press covered the reviews and sales; Glossier later claimed an overnight rise from 600 to 6,000 bottles.

## Timeline

- 2022-06-22 — @bitcoin_papi (TikTok) — @bitcoin_papi posted a testimonial about men asking which perfume she wore.
- 2022-07-22 — @lyssielooloo (TikTok) — @lyssielooloo posted a follow-up captioned “ITS A MEN MAGNET”.
- 2022-08-03 — Public (Press) — Public covered the testimonial and embedded another creator’s first-impressions review.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bitcoin-papi-glossier-you-review

Cite as: How It Spread (2026). “The Glossier You 'Men Magnet' TikTok.” Case HIS-00854. Spread Score v1.2: 37/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00854