# Will It Blend?

> Blendtec reported 219 million views for its continuing demonstration series.

- Owner: Blendtec
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2006-10-30
- Peak date: Week of Apr 5, 2010
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 11 (Niche, provisional), v1.2
- Mechanics: Maker origin, Real-world spectacle, Platform jump, Press loop, Underdog

## Summary

Blendtec made destructive product tests into episodes viewers could help program. Jose Castillo’s November 2006 post linked the videos and a blog accepting object suggestions, crediting Scoble. Gadget episodes later supplied fresh material for technology coverage.

## Timeline

- 2006-10-30 — Blendtec (YouTube) — Blendtec published Marbles, the first Will It Blend? episode.
- Nov 2006 — Blendtec employees (Open web) — Employees shared the campaign website on their blogs after receiving its link.
- Week of Nov 6, 2006 — Blendtec (YouTube) — The launch videos drew 6 million views within about a week, according to company accounts.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/blendtec-will-it-blend

Cite as: How It Spread (2026). “Will It Blend?.” Case HIS-01001. Spread Score v1.2: 11/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01001