# Bluey

> The Australian preschool series reached 55.62 billion US streaming minutes in 2024.

- Owner: Ludo Studio; Joe Brumm (creator); BBC Studios (global distribution and merchandising)
- Kind: Series
- Sector: Entertainment
- Seed date: 2018-10-01
- Milestone date: 2024-04-22
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable), v1.2
- Mechanics: Platform jump, Identity badge, Press loop, Controversy, Mystery & lore

## Summary

Bluey began on ABC Kids, then reached US television, toys, Disney+ and the stage. TikTok clips brought childless adults into fan communities. Nielsen ranked it first in US streaming for two consecutive years.

## Timeline

- 2017-11-14 — ABC (Press) — ABC announced Bluey among its commissioned Australian animation series for the following year.
- 2018-10-01 — Ludo Studio / ABC Kids (TV) — Bluey premiered on ABC Kids with The Magic Xylophone.
- 2018-10-07 — ABC News (Press) — ABC News reported on the Brisbane-made series in its first broadcast week.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bluey

Cite as: How It Spread (2026). “Bluey.” Case HIS-01189. Spread Score v1.2: 48/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01189